The Mornington Peninsula is beautiful all year round, and practically offers something for all its visitors, depending on the season of course. A short 90-minute drive from Melbourne’s city centre, the idyllic holiday sport, allows city dwellers the perfect opportunity to escape to a peaceful rural retreat all year round.
Defining ‘peak season’ on the peninsula can be difficult as its popularity as a holiday destination has extended to both the Summer and Winter months. However, there is no doubt that long weekends and festive holiday times, including Christmas, Boxing Day and the New Year has seen both tourists and locals alike, arrive in their thousands to escape the mayhem of their routine lives in the cities.
Identifying YOUR peak time
Peak time on the Mornington Peninsula is generally recognised as being between January and February, when there are more festive breaks to aid in the extension of time away, but this doesn’t mean that your property is necessarily best suited to these periods or holidays. As someone who wants to rent out a property for the purpose of covering costs or collecting a small income, it is essential you identify who your customer (tenant) is most likely to be and why.
Property size vs group size is one of the most common factors used to help dictate the popularity of holiday homes, so at the start it is important to tailor your property advertisement to whatever and whoever the market deems most suitable.
It might be, due to location, that your property is popular all year round. Should this be the case, it is important to understand why your customer might be there and to offer any additional local information that you think might help them to better enjoy their experience with you and in your home/property.
As well as understanding how and when your property is most likely to be in demand and thus rented out, it is also key to understand why. Many properties often go for a be all and end all marketing strategy in an attempt to develop a strong brand, but this is not always the only way to go. It is often more important to gain a holistic view of the needs of the consumer and how they may change according to the seasons – both the weather and financial market.
One season your property might be perfect for an elderly couple on a fishing trip, the next it might be a great place for students looking to catch some waves. It is imperative to be tactically savvy about how your property might appeal to more than one demographic. With this in mind you should also be sensible when decorating your property – maintain a neutral feel as opposed to something outlandish and geared to one target audience.
This goes hand in hand with the points made above; if you maintain a good standard of care of your property then it will be popular all year round and with everyone. When deciding where to holiday people are convinced by a number of things, but cleanliness and functionality are often the two most common deciding factors.
Holiday makers are simply those looking to escape the hustle and bustle of the city are more inclined to rent a place that feels like home but that is also located somewhere that will afford them opportunities to enjoy all the area has to offer, not the other way around. It is important to do the simple things well, keep a clean house, provide all necessary comforts and be honest in your advertisement of the property.
One thing this year’s COVID-19 lockdowns have allowed us to do is spend more time during our allocated exercise breaks exploring some of the incredible local scenic walks. The Mornington Peninsula has over 100 great walking trails across beaches, piers, coastal trails, historic sites and villages. Ranging from an easy stroll for coffee, to a […]
With local travel restrictions lifted but interstate travel still off the agenda, the appetite for pet-friendly accommodation on the Mornington Peninsula has grown exponentially. This is no surprise considering the post-lockdown pent-up travel demand, and the fact that over 65% of Victorians are pet owners. At Bookabreak.com.au, we were quick to adapt to a flooded […]
Victorians will be allowed to have up to 20 people in their homes and stay overnight at private residences and tourist accommodation from June 1, following an announcement by State Premier Daniel Andrews today, 24th May 2020. This means that effective 1 June, Victorians can finally enjoy that much needed getaway!! With much rejoice, at […]
In a world where time has become a rare commodity, many people and businesses alike have started outsourcing tasks in order to free up personal time and ensure the best possible outcomes. In both Australia and abroad, hiring a property management company and or independent property manager has become increasingly popular. Regardless of whether you […]
The Mornington Peninsula is the perfect place to visit when looking to escape the hustle bustle of the city for a while. At just a 90-minute drive from Melbourne, the idyllic holiday spot offers a variety of both relaxing and exciting things to do when looking to unwind from the chaos of daily life in […]
The Mornington Peninsula is beautiful all year round, and practically offers something for all its visitors, depending on the season of course. A short 90-minute drive from Melbourne’s city centre, the idyllic holiday sport, allows city dwellers the perfect opportunity to escape to a peaceful rural retreat all year round. Defining ‘peak season’ on the […]
So, you’re thinking about engaging a management company for your holiday rental. Maybe you just purchased an investment property, or you’re exploring ways to make some extra income from your holiday home. It could be your first time dealing with holiday rentals, or perhaps you haven’t had success with a property management company before. A […]
In the business of holiday rentals, the number one cause of guest complaints is around cleanliness. When guests pay hundreds or thousands of dollars to stay in your home, they expect it to be immaculate. If it hasn’t been properly cleaned before their arrival, understandably they’re going to be upset, which can quickly turn into […]
Laws / swimming pool
The Victorian Government is in the final stages of its preparations to introduce Swimming Pool and Spa regulations. The Government has drafted Regulations which propose to introduce mandatory registration requirements for private swimming pools and spas. Swimming pool and spa owners will be required to register their pool/spa with their local Council. The pool/spa will […]
OK, so we are two thirds of the way through winter and everyone is no doubt feeling the temptation to stay at home out of the chilly weather. But whilst the Mornington Peninsula certainly does shine as a summer getaway, don’t think for a moment that winter is out to disappoint! An off-season break is […]
“So how are you different to Airbnb or any other holiday rental company?” We get this question a lot from people who haven’t worked with us yet, and it is easy to see why. We’re all in the short-term property rental industry. You can find and book great properties on our website or on theirs. […]
Continuing on from last week’s blog subject, we’d like to share the next three most common guest complaints we’ve seen after decades in the business, and some insights as to how to prevent and resolve them. “THE HOMEOWNER CANCELLED ON US LAST MINUTE” “The calendar wasn’t updated to reflect availability” “Someone else is staying in […]
Consider this: it’s late on Christmas Eve and guests arrive at your holiday rental with tired kids and bags full of perishable groceries. They’re excited and ready to relax after a long day of early rising and driving, maybe airports too. They enter the code to access the key box, but nothing happens. They try […]
The Mornington Peninsula is home to some of Victoria’s most popular beach holiday locations. But it is not just spectacular during summer – it offers year-round appeal, with quality restaurants, quaint boutiques, close proximity to Peninsula Hot Springs and some of the finest vineyards and golf courses Victoria has to offer. Provided your property is […]
While the Airbnb juggernaut seems to show no signs of slowing, hosts are risking their finances by failing to ensure they have legal liability insurance. The tragic death of a 4-year-old boy and the injury of a 7-year-old girl, who were playing on a homemade swing when it toppled down a slope at a property […]